Privacy Policy

1. General Terms

Keep On Running BV, with headquarters at Westpoort 68 2070 Zwijndrecht, registered at the Kruispuntbank Ondernemingen by number BE0817.545.494 (hereinafter “Runners’ lab”), is responsible for the processing of your personal data on the website

Runners’ lab, as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications”.

Runners’ lab takes responsibility for the processing of your personal data. A notification has been made to the Commission for the protection of privacy regarding to the processing of your personal data, as required by the Law.

2. Collected personal data

2.1. Data you communicate to us

On the Registration Form on the website: your name, gender, address, email address, phonenumber, cellphone number and bankaccount details.

2.2. Automatically collected data

Certain data will be collected through cookies: see below for our cookie policy.

Some data can also be collected without being stored in cookies. These data may only be consulted by Runners’ Lab and only during your visit in our webshop. They are:

  • Address TCP/IP;
  • The type and version of your navigation system;
  • The last window opened on internet.
2.3. Personal data communicated by commercial partners

In this case, the commercial partners of Runners’ lab guarantee to Runners’ lab that they have actually received the authorization to communicate these personal data.

3. Purposes of the processing of data

3.1. General purposes

The personal data are collected to:

  • Offer you the services of the website;
  • Allow a market research in order to improve the technical and intrinsic quality of the services;
  • Provide you with information related to the future offers that might interest you;
  • Administer the technical aspect of the website;
  • After having checked the anonymous characteristic of the data, compile statistics or lead an investigation regards as the quantity of visits on the different parts of the Website.
3.2. Direct marketing and communication to third parties

Your personal data stay strictly confidential and may not be communicated to third parties or be used for direct marketing purposes, unless Runners’ lab received your permission (by "opt-in" in your registration). This consent may be withdrawn at any time without justification, by adjusting your account.

3.3. Serious violations

Runners’ lab will be allowed to communicate your data at the request of the Justice in case of serious violations of the rules of conduct.

4. Duration of the conservation of the data

All personal data are held as long as necessary for providing services by Runners’ lab.

5. Right to access and rectify

You have the right to consult (free of charge) your personal data at any time, to rectify or modify them in your account.

You are entirely free whether or not you communicate your personal data to Runners’ lab. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form and that you are the only one liable for the correctness of the data that you communicate to Runners’ lab.

6. Right to object

You may exercise your right to object within the framework of the processing of your personal data if you consider that serious and legitimate reasons exist to do so, by sending an email to the address However, you cannot object against the processing of your personal data if this processing is essential to the fulfillment of the contractual obligations.

7. Security and confidentiality

Runners’ lab has developed technically and organizationally appropriate security measures in order to avoid the destruction, loss, forgery, modification, forbidden access and mistaken communication to third parties as well as every other unauthorized processing of the collected personal data.

Runners’ lab may never be held liable for any direct or indirect damage that results from a wrong or illegal handling of the personal data by a third party.

Runners’ lab warns you that the website can include links, hyperlinks or references to other websites, that are not controlled or managed by Runners’ lab and to which this Privacy Policy does not apply. Runners’ lab is not liable for the content of these websites, or for the offers, products and services offered by those. Runners’ lab advises you to carefully read the Privacy Policy of every website that you visit, given that these rules can differ from the present Privacy Policy.

8. Cookies

8.1. Information on our use of Cookies

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our website. This allows us to offer you a better experience when you visit our website and to optimize our website in the meantime.

Cookies and similar technologies do not allow to systematically collect data that enable us to identify the users of our website. They only allow us to approve the operation of our website, to understand the interests of our users and to measure the effectiveness of the content of our website.

As a result of recent amendments of the law, all websites focusing on certain parts of the European Union are obligated to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose. Please read our Privacy Policy in order to take note of the Privacy rules applicable to the website.

For further information about this Cookie Policy you can contact us at

8.2. What is a cookie?

A “cookie” is a small text file that is sent from the server of Runners’ lab and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our Website.

The information registered by these cookies may only be read by Runners' lab and only during the visit of the website. You can refuse the use of these cookies by modifying the navigation configuration settings.

8.3. Your permission

By using our website, you accept the use of cookies. In order to make optimal use of our website, you need to accept the cookies, which you can do through your browser.

9. Applicable law and jurisdiction clause

This Privacy Policy is managed, interpreted and executed in accordance with the Belgian law that exclusively applies to every potential dispute.

The courts of Brussels are exclusively competent for any kind of disagreement that could arise from the interpretation or execution of the present Privacy Policy.

10. Agreement

By using the website, you agree to all clauses of the present Privacy Policy and agree to the statement by which Runners’ Lab collects your personal data and processes them in accordance with this Privacy Policy.

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